Market research plays a key role in profiling audiences and JC Decaux have committed themselves to providing up to date, original research. One key tool at their disposal is the internet research panel who provide quantitative and qualitative feedback relating to their experience of airports and advertising.

HeadChannel were able to use easily available tools to create a cost effective and robust web based system that is easy to deploy. Projects can take as little as 2 weeks to completegiving them a great deal of topicality.

Each member of the panel receive a personalised email with a link pointing them to the questionnaire. The form only takes a few minutes to fill in and the answers are sent as an invisible email to HeadChannel ready for processing.

This research enable the sales team to tailor their sales pitches to specific brands and, in particular, present the clients with original research about their own brand enabling the advertisers to make more informed decisions about their investment.